Mike Eckersley gave, what I thought, to be a very interesting and different view to design work. His work seemed to approach design from the perspective of the audience, receivers, etc., and how design is brought to them. Mentioning such, he explained that there is a specific equation when it comes to design: the idea, the people, and the system, and what tends to be overlooked or underestimated quite often is "the people."
I thought it enlightening to hear how he received his undergraduate degree in design, but went on to get a master's in psychology. His observances of people and their needs/wants at the time help provide a nice way of dictating what needs to be brought to them, whether via product or messaging through design.
Link to his slideshow he presented: (good quotes included within it)
Michael Eckersley presentation slideshow
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